When the Customer Is an AI: Preparing Your Brand for the Age of Agents
In 2026, the most decisive “customer” in your category may not be a human. It will be an AI agent — armed with your customer’s complete purchase history,
February 20, 2026
In 2026, the most decisive “customer” in your category may not be a human. It will be an AI agent — armed with your customer’s complete purchase history,